The Coalition for Safer Alberta Roads launched an exciting new project this month with the Traffic Injury Research Foundation (TIRF), a nationally recognized, independent road safety research institute and registered charity. This project involves a comprehensive road safety review using TIRF’s Action2Zero online tool in the communities of Fox Creek, Lac La Biche and Highway 40 (MD of Greenview).
TIRF has created a new web-based, user-friendly tool that measures various elements of road safety and ties it to a 5-star rating system – a measurement that everyone can understand. The Action2Zero community-based program identifies which road safety measures are underway or have been implemented, and where greater efforts are required for a community to achieve a 5-star rating.
The community reports produced by TIRF based on results from the tool will set a baseline measurement for road safety and help to prioritize road safety issues in each community. This review will also provide the basis for an action plan and community outreach strategy that will be developed and implemented by the Coalition and TIRF this Fall.
The online road safety tool is being completed by 30+ key stakeholders in each community. Participants have been selected based on their knowledge and experience with road safety in their respective communities. This initiative supports the Coalition’s vision of Driving to Zero, by providing our members and the communities we serve with a data-backed analysis that can better support and guide our advocacy efforts on driver behaviours.
This will be the first time this tool is used in Alberta, and we are excited about how this could change road safety for the better in the communities where this evaluation is done.
If you would like to recommend a community to participate in a future survey, or would like to learn more about this initiative, please contact Debbie Hammond, Executive Director, Coalition for Safer Alberta Roads.