Join the Coalition v1

Why join the Coalition for Safer Alberta Roads?

Top three reasons to become a member:

  1. The members of the Coalition for Safer Alberta Roads are united under one goal: saving lives on Alberta’s highways. With your help, we can save even more in the future.
  2. Your organization will be part of a team that includes oil and gas, pipelines, Alberta Government, regional municipalities and the media. We all come from different backgrounds, but we are all advocating to make Alberta roads safer for our families, friends, employees and contractors and everyone who travels on them. By joining our team, you’ll make a difference in your community.
  3. Provide education and advocacy outreach to communities along Highways 40, 43, 63 and 881 to help people develop safer driving habits. We know that safer driving habits reduce serious and fatal collisions and make our highways safer. By working with us, we can work to foster good driving habits in our peers and in the next generation.

What are the benefits of joining the Coalition?

Out membership is divided into two categories. You can choose the level of membership that suits your organization.

Membership Tiers

Platinum

✔ Representation on the communications, technical and sponsorship committees

✔ Access to all promotional material and resources of the Coalition

✔ Guide the actions and priorities of the Coalition with a Board seat

✔ Provide input on the overall strategy of the Coalition

✔ Set the strategy when we meet with Provincial and Municipal governments

Platinum

✔ Representation on the communications, technical and sponsorship committees

✔ Access to all promotional material and resources of the Coalition

✘ Guide the actions and priorities of the Coalition with a Board seat

✘ Provide input on the overall strategy of the Coalition

✘ Set the strategy when we meet with Provincial and Municipal governments

Our Accomplishments

Here’s a highlight reel of 2019 to give you an idea our activities and accomplishments. You can also follow our social media feeds where we have lots of information to help you be safer on the roads.

  • Meetings with Ministers from the Government of Alberta

    The Coalition for Safer Alberta Roads has had numerous meetings with Transportation Minister Ric McIver and Finance Minister Travis Toews to discuss road safety and infrastructure upgrades in the Grande Prairie region. The Coalition and our members are actively working with the Provincial Government to make Alberta Highways safer.


    From L to R: Tertius Genis, Chamber of Commerce Grande Prairie and District; Honorable Ric McIver; Staff Srg. Darrell Dickenson; Debbie Hammond, Coalition for Safer Alberta Roads; Tracy Allard, MLA; Honorable Travis Toews.

  • Holidays Heroes

    A positive ticketing campaign with the Grande Prairie RCMP, Western Alberta District RCMP and ‘K’ Division Traffic Services to celebrate Holiday Heroes (designated drivers) that ensure a safe ride home for their friends and family.

    Social media results:

    • 25 social media posts (Facebook and Twitter)
    • Average reach per post 500

    Top post (see image):

    • 21,200 reach
    • 181 engagements
    • 695 clicks

    We will be rolling out more Holiday Heroes – so stay tuned!

  • Get a Grip on Winter

    Partnering with Kal Tire, we ran a contest in Grande Prairie with entrants sending in photos of their bad rubber, with the winner receiving a new set of winter tires. We received more than 50 entries to the contest and over 12,000 engagements on Facebook.

    We will be expanding this campaign in 2020 to include Fort McMurray and Grande Prairie.

  • Survey Says!

    We conducted a survey in the fall of 2019 to ask members to identify the top hazards on Highways 40 and 43. Here are the results.

  • Social media, newsletters and more….

    We also developed a great social media presence, ran radio ads, and attended numerous community events, throughout 2019.

Join the Coalition

As employers and members of this community, we all have a stake in the safety of Alberta roads. Join the Coalition to help ensure our families, colleagues and contractors always make it home safe.

We offer two membership tiers and your level of contribution is up to you. For additional information on becoming a member, please fill out the following form. You can also contact our Executive Director, Debbie Hammond, directly via dhammond@live.ca or 587-580-9436.

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