It’s a warm August day, the Wildberry Festival is under way in Boyle and the Coalition, along with its members Access Pipeline and Enbridge ...
Safer Alberta Roads
New name, expanded commitment to Safer Alberta Roads
The Coalition for a Safer 63 and 881 is pleased to announce we have broadened our mandate to include Safer 40 and 43, the main highways in the Peace River region. Our expanded geographic area also comes with a new name…drumroll please…Coalition for Safer Alberta Roads.
Our name may have changed but our purpose remains the same – ‘Getting People Home Safely.’ We believe there is no acceptable number of fatalities on our highways and are committed to our vision of ‘Driving to Zero Every Day’.
To achieve this vision, the Coalition for Safer Alberta Roads focuses on three key strategies: education, strategic partnerships and community engagement.
We sat down with Debbie Hammond, executive director, Coalition for Safer Alberta Roads to learn what’s behind the new name.
“It all started with a phone call from concerned businesses in the Grande Prairie area, who had started Safer 40 and 43. They’d seen what we had done with the Coalition for a Safer 63 and 881 and wanted to know how they could get traction on something similar for Highways’ 40 and 43.
When we sat down to discuss the issues around road safety it soon became apparent there were similar issues on both sides of our province. Both regions experience aggressive driving, speeding (sometimes excessive), not driving to road conditions and not following the rules of the road. Industry members understand the role they play in road safety as their economic activity results in increased traffic on highways. Local governments know that collaboration with industry and local stakeholders will ultimately improve road safety.
As we worked through their mandate, we thought ‘why should we compete, when we can combine forces and strengthen our voice and influence?’ With the success we had on Highways’ 63 and 881, we knew that by working together we would have a better chance at positively changing driver behavior and improving road safety.
Everyone at that table could get behind our vision of ‘Driving to Zero Every Day’.
Industry and government also saw the benefit of not tackling this issue on their own. They were able to come together to join the Coalition for Safer Alberta Roads to address the important issues of fatalities and serious injuries on our highways.
The Coalition for Safer Alberta Roads is committed to working with local partners, stakeholders, and communities to build a safer environment for drivers as well as connecting with the hearts and minds of the driving public. I’m honored and excited to be a part of something with the power to make a positive, lasting, and far-reaching impact on our communities and our province.”
We are off to a great start so stay tuned, as we will be rolling out educational campaigns and community initiatives over the coming months.
JOIN OUR CAUSE
We all have a stake in the safety of our highways. Join our cause and help us ensure our families, employees, colleagues, and contractors always make it home safely. There are numerous sponsorship opportunities from which to choose or you can team up with the more than 5,000 Albertans who have already signed the pledge to become safer drivers.